About Gravity and Grit
Gravity and Grit is a veteran-owned, woman co-owned web design agency. We build clearer websites, improve content, and make digital work easier to manage.
Jared and Kim bring web strategy, content, and visual judgment together to help small teams make confident website decisions.
Why We Do This
We kept seeing websites that made simple tasks harder than they needed to be. Some were sites we were asked to fix. Others had problems we could see but were not allowed to change. That frustration is part of why we started Gravity and Grit.
Today we start by asking what visitors need to do, where they get stuck, and what the team can realistically maintain. We bring content, design, and WordPress work together, then explain the tradeoffs before work begins.
Our Mission, Vision, and Values
Our veteran-owned foundation shapes how we work: clarify the goal, take responsibility for the work, and leave clients with a website they can use and maintain.
Our Mission
Help organizations communicate clearly online through useful websites, understandable content, and practical support.
Our Vision
A web where smaller teams can serve people well without needing an oversized budget, a maze of tools, or constant outside help.
Our Values
Clarity before complexity, accountability for the work, respect for the people using the site, and decisions the client can maintain after launch.
Leadership
Meet Jared and Kim, the co-owners of Gravity and Grit.
Founder and Managing Member
Jared
Jared is a full stack developer who has led architecture and governance for enterprise WordPress platforms and helped maintain and modernize a portfolio of more than 1,000 websites.
His work spans infrastructure, code, and content. At Gravity and Grit, he considers how each change affects accessibility, performance, publishing, and the wider system before deciding what to build.
Co-Owner and Member
Kim
Kim brings more than 15 years of marketing, communications, and creative leadership. Her experience spans brand systems, digital publishing, website strategy, and guiding creative teams through complex work.
At Gravity and Grit, her perspective helps connect clear messaging with thoughtful visual design and a website experience people can use.
How We Judge Useful Work
Useful work starts with the people who rely on a website. We look for clearer paths to information, content that answers real questions, and updates a small team can manage.
Depending on the project, we may review whether people can find priority pages, complete key tasks, and understand what to do next. We also consider how much effort it takes the client team to keep the site current. We agree on relevant measures when we define the scope.
Where the work fits, we use the United Nations Sustainable Development Goals as a planning lens. Alignment depends on the actual project; it is not a claim that every project advances every goal.
Not Sure What Your Website Needs?
If our approach sounds like a fit, tell us what people need to do on your website and where the current experience falls short.
Start with the problem. We will help define the scope.