About Gravity and Grit
A veteran-owned and woman co-owned web design agency helping businesses, nonprofits, and public-sector teams build clearer websites, improve content, and make digital work easier to manage.
We focus on practical website strategy, WordPress design, content cleanup, SEO foundations, public-sector website support, and measurable digital impact.
Web Design That Works. Strategy That Delivers.
Gravity and Grit helps clients turn scattered websites, unclear content, and hard-to-manage digital systems into clearer, more useful web experiences.
We work best with clients who need thoughtful website support, not unnecessary complexity. That includes owner-led small businesses, professional service firms, nonprofits, higher education teams, public agencies, and publicly funded projects.
What We Help Clients Improve
Our work sits at the intersection of website structure, content clarity, user experience, accessibility awareness, and long-term maintainability.
Clearer Websites
We help organize websites around real users, useful information, and practical next steps instead of scattered pages or internal assumptions.
Better Content
We help improve service pages, reduce duplicate content, strengthen plain language, and make information easier for users to understand.
Sustainable Support
We build with maintainability in mind so websites are easier to update, easier to support, and less dependent on unnecessary tools or workarounds.
Who We Serve
We support clients who need practical digital improvements and a website that fits the size, purpose, and maturity of the organization.
Owner-Led Small Businesses
For businesses that need a professional website, clearer service messaging, and a practical way to improve without overbuilding.
Nonprofits and Mission-Driven Teams
For teams that need to explain programs, services, funding, impact, or community value in a way people can quickly understand.
Public-Sector and Higher-Ed Teams
For teams that need accessibility-aware planning, content cleanup, website modernization support, documentation, or procurement-friendly scope language.
Why the Veteran-Owned Mindset Matters
Gravity andGrit is built around discipline, clarity, accountability, and practical execution. That matters because website work can quickly become confusing when there is no clear scope, no clear owner, or no clear path forward.
Clarity First
We help define the problem before recommending the solution, so clients are not pushed into unnecessary scope.
Practical Execution
We focus on the work that improves the website experience, supports the team, and creates a realistic path to launch or improvement.
Long-Term Maintainability
We prefer clean structures, sensible tools, and content patterns that make websites easier to manage after the first launch.
Leadership
Gravity and Grit is led by co-owners who bring together web strategy, technical execution, visual quality, and practical business judgment.
Founder and Managing Member
Jared
Jared is an Army veteran and digital strategist with experience in web development, content strategy, SEO, digital platforms, and public-sector communications.
He leads Gravity and Grit with a focus on practical strategy, clear communication, and websites that are easier for people to use and teams to maintain.
- Website strategy and WordPress execution
- Content structure and SEO foundations
- Public-sector website and documentation support
Co-Owner and Member
Kim
Kim supports Gravity and Grit as co-owner and member, helping shape the company’s client-centered approach, visual quality, and commitment to thoughtful digital work.
Her role strengthens the agency’s focus on practical design decisions, client experience, and work that feels polished without adding unnecessary complexity.
- Client-centered perspective
- Visual quality and presentation
- Practical, thoughtful digital support
Together, Jared and Kim bring technical execution, marketing and communications strategy, visual judgment, operational discipline, and a shared belief that the right website solution should match the real client need.
Our Impact
Impact does not need to be complicated. For us, it means helping clients create websites that are clearer, easier to maintain, more accessible in practice, and more useful to the people they serve.
We align our impact thinking with practical parts of the United Nations Sustainable Development Goals where they fit our work, especially education, decent work, innovation, responsible digital operations, and partnerships.
People and Learning
We support knowledge sharing through clearer websites, practical documentation, client education, and future mentorship pathways for emerging digital talent.
Aligned SDGs: SDG 4: Quality Education and SDG 8: Decent Work and Economic Growth
Better Digital Systems
We reduce unnecessary complexity by consolidating content, improving structure, recommending right-sized tools, and building websites that are easier to maintain.
Aligned SDGs: SDG 9: Industry, Innovation and Infrastructure and SDG 12: Responsible Consumption and Production
Partnership and Long-Term Value
We value partnerships with clients, primes, subcontractors, and collaborators that help each organization grow while delivering useful work for the people they serve.
Aligned SDGs: SDG 13: Climate Action and SDG 17: Partnerships for the Goals
Note: SDG alignment is used as a planning and measurement lens. It does not mean every project addresses every goal, and it should be matched to the actual scope, audience, and client need.
How We Think About Measurement
Impact should connect to the purpose of the website. We look for practical signals that show whether a website is becoming easier to use, easier to maintain, and better aligned with the audience.
Usability
Can users find what they need faster and understand what to do next?
Maintainability
Can the client’s team update the site without unnecessary friction or avoidable technical debt?
Content Quality
Is the content clearer, less duplicated, easier to scan, and more aligned with user needs?
Not Sure What Your Website Needs?
Tell us what you are trying to build, fix, improve, or simplify. We will recommend the simplest useful next step.
Clearer strategy. Practical website support. Less unnecessary complexity.